reka was created for the freak in you.

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  • Client: Reka Kaftans
  • Location: NYC, USA
  • Year: 2020
  • Type: Digital development, online store and brand positioning

What is the most essential thing that one can put on one’s body? 

“Reka is escape from fashion, escape from restrictions, escape from what they always told you to put on your body.”

The garment for ultimate freedom. Garment that fits everybody. Unconditional love. If a garment could be unconditional love, it is the caftan. If a garment could be a source of inspiration, a piece of history, it is the kaftan. The garment that makes everybody feel good, feel at home, feel loved. Reka is about a natural way of being. 

Reka kaftans are made of 100% organic cotton and printed with non-toxic pigments.

Coming soon!

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