Eko Smile Klub is a program for rewarding customer loyalty at Eko gas stations in Serbia. The program was launched in 2013 and today has over 500,000 registered members. Users can earn points for every liter of fuel purchased. The number of points depends on the type of fuel, and points are also obtained for purchases in markets and cafes.
Our main goal was to create the best user experience, as well as the clear and easy way to access all the information that Eko provides, prizes, discounts, the latest news and that they can collect points without a card, i.e. through the application.
We have managed to provide fast and secure registration for new users, in-app notifications, awesome user experience, and over 50,000 downloads on the PlayStore with an average rating of 4 stars.
We have implemented QR code generation for each user, to replace a physical card, so users are able to use only mobile phones to gather points when purchasing fuel on EKO gas stations. Users are presented catalogues that are clean and neat, with sorting, filtering and search options to browse products. Points and transaction management is also included. Scratch (Greb-Greb) lottery fully custom implemented.